Our team leaders possess exceptional experience and expertise in the field. With an average of over 25 years in the field of marketing research, our team leaders bring a depth of knowledge and a track record of success to every project.


One particular area of specialization for our senior researchers is the evaluation of customer satisfaction with services and quality. Drawing on their rich experience, they are well-versed in understanding the factors that influence customer satisfaction and are skilled at designing research methodologies to accurately measure it.


Moreover, we are fortunate to have seasoned moderators within our team who possess exceptional skills in engaging respondents and facilitating thought-provoking discussions. Through their honed expertise, they uncover deep consumer insights and go beyond surface-level understanding.


In addition to their expertise in customer satisfaction research, our team leaders have conducted large-scale regional projects across Asia Pacific. Their familiarity with the diverse cultural and business landscapes of the region enables us to navigate and execute research initiatives effectively.


We take great pride in our team leaders’ collective experience and expertise. With their unwavering dedication to delivering high-quality research and actionable insights, we have built a reputation as a trusted partner for our clients.

Raymond Sun

Raymond has over 25 years of experience in marketing research. He has extensive experience covering local and regional marketing research projects. He specializes in quantitative studies with a strong emphasis in sampling design, questionnaire design, data collection monitoring and data analysis, using standard and advanced statistical techniques. He is also a moderator for focus group discussions and an executive interviewer for in-depth interviews with C-suite level respondents.