We can help the clients in the whole car-selling process, from market insight, car launch, post-launch to customer behaviours exploration.
We have experience working with a German luxury car brand in various customer satisfaction tracking towards the sales process, and mystery shopping for sales and aftersales service.
In addition to car manufacturers, we also helped car dealers to analyse their customer data for profiling and provide insight to better target their clients.
We helped a US car brand in exploring some of their communication and ad concepts by using focus groups and ethnography across regional markets including Korea, India, Thailand, UAE and Saudi Arabia.
Simon Tye / Bee Choo Ong