CSG (Consumer Search Group) is proud to announce that we were able to conduct personal face-to-face interviews with more than 10,000 participants in the International Chinese New Year Night Parade. This event happened in the first New Year Day evening and was elected as one of the ”Best Value Entertainment Around the World” by the Lonely Planet. Our researchers along with the fieldwork team were able to personally interview these 10,000+ participants within three hours and our client received the preliminary research findings instantly upon fieldwork completion. Thanks to the meticulous planning and up-to-date research and IT technology employed.
In total, we deployed 120 interviewers each armed with a tablet PC and in company uniform for easy identification during fieldwork (See photos).