The dynamics in China’s fashion market and Chinese designers are starting to shift: Home-grown Chinese fashion have started to come into style on the world stage.
According to Simon Tye, Executive Director of CSG: “In the past, you needed Western influence. These days domestic fashion brands are using their authenticity to tell stories.”
From the 2019 China Luxury Forecast (jointly released by CSG and Ruder Finn):
- 74% affluent Chinese consumers are aware at least 1 Chinese designers
- 33% of affluent Chinese consumers have bought a fashion brand from Chinese designer
- 45% of affluent Chinese consumers said they intend to buy more Chinese fashion brands in the future of Chinese consumers towards Chinese designers have changed.
The trend towards Chinese designers will continue to grow in the coming years.
For more information, please contact:
Executive Director, CSG
Email: [email protected]
Tel: (+852) 2591-3526