CSG is a member of the INTAGE Group, the world’s 7th largest market research company and the market leader in Japan. With this membership, CSG is committed to enhance our research offerings through the INTAGE network and provide the latest research solutions that will add value to you.
We are proud to present the first offer in our Branded Solution Series, Brand Relationship.
Brand Relationship is a tool that measures how strongly consumers are connected with a brand.
With this tool, consumers can be classified by 4 segments: Rejecters, Neutrals, Likers, and Bonds based on their Brand Relationship and Attitudinal Scores.
Our model shows when consumers become BONDS of a brand, they are much more likely to make repeat purchase as well as recommend the brand to others. We believe it is essential to understand where your brand is and how many BONDS have you acquired vs. your competitors
If you like to know more about Brand Relationship and its benefits to you, please contact Winnie Poon, Research Director at [email protected]. If you have questions about CSG Branded Solution Series, please email to [email protected].
Stay tuned for more branded solution introductions and other CSG updates in 2015!