Introduction:
The Chinese digital revolution is evolving at an extremely fast pace. Alibaba and Tencent have consolidated their positions in social media and e-commerce while new platforms are continuously being introduced. The digital revolution in China have seen innovation in engagement, payment and video that have evolved faster than anything in the western countries.
What is the impact of these e-commerce/ digital and social media trends on the purchase behaviours of China luxury consumers? What are some of the new initiatives from Alibaba and Tencent that will change the e-commerce and social media landscape? What are some of the initiatives + digital strategies of luxury brands in engaging the Chinese luxury consumers? In this workshop, our speaker will showcase important digital (e-commerce + social media) trends that is shaped by the social cultural + economic progress of China.
Contents:
- Current ecosystem of the digital strategies in China
- Latest initiatives from Alibaba and Tencent:
– Alibaba: e-commerce gateway to China for French brands
– Tencent: WeChat Weixin Xiaochengxu (微信小程序) and the impact it has on how the Chinese luxury consumers are using such apps - How luxury brands are leveraging social and e-commerce platforms to change their business models:
– How Maserati collaborates with Tmall to disrupt the luxury automotive sales cycle
– Richemont digital strategy for China
– Kering digital strategy in China
Speaker:
Simon Tye – Executive Director, CSG
With over 20 years of consumer research experience, Simon is a specialist in the luxury consumer market in Asia, working in the luxury, banking/ finance (premium + private banking), hospitality and automotive industries. He has presented in many conferences and published research about the evolving affluent customers in Asia (particularly in Greater China on the trends, purchasing behaviour, shifting attitudes, adoption of technology, desire and aspirations). With a focus on customer services, customer engagement, and customer journey, Simon has worked with clients on innovative services and engagement to drive sustainable business growth. He has worked on regional projects for the past 15 years, and has also worked and lived in Singapore, Shanghai and the USA.
Program Details:
19 Sep 2017, 9:15am – 11:45am
22/F, United Centre, 95 Queensway, Hong Kong
HKGCC Member: HK$ 680 / Non Member: HK$ 880
Language: English
