The poll shows that a significant proportion (62%) of younger Hong Kong population (18 – 34 years old) who believed that Donald Trump will win especially the students (61%). In contrast, those who thinks that Joe Biden will win are older (55+) and are less affluent.
HONG KONG, Tuesday, 3rd November 2020 – With just one more day to the US Presidential Election, one of Hong Kong’s leading marketing research firms CSG – has teamed up with Toluna to conduct a quick poll to determine the perception of who do Hong Kong people think will win the US presidential election?
The result suggests that 55% of Hong Kong population believed that Donald Trump will win the election. A significantly higher proportion, 62% of the younger segment (18 – 34 years old) believed that Trump will win. The older segment (55+) is split equally between Trump (50%) and Biden (50%). (fig.1)
The research also shows that those who believed that Trump will win are: Male (58%); with higher education (58% with graduate/ post graduate degrees); higher income (56% with HKD100K+ household income) and in more senior position (57% who are senior level managers). In addition, a higher proportion of students (61%), believed that Trump will win. In contrast, those who thinks that Biden will win are: older (55+); who are in middle management and lower income – household income HKD39K and below. (fig.1)
Despite a higher proportion of Hong Kong population who believed that Trump will win, in general, they see both Trump and Biden to be equally beneficial for the global economy. However, the younger segment (18 – 34 years old) believed that Trump (56%) is more beneficial than Biden (44%) for the global economy whereas the older segment (55+) see Biden (69%) to be better than Trump (31%). We also see differences in perception among gender whereby 54% of the male population believing that Trump will be better whereas 55% of the female population believing that Biden would be better for the global economy. (fig.2)
Another interesting contrast is that 52% with graduate and post-graduate degrees believed Trump to have more positive impact for the global economy than Biden (48%). We also see that a higher proportion (57%) of the mass affluent (Household income of HKD40K – 99K) seeing Trump being more beneficial for the global economy. Once again, we see a significantly higher proportion of students (68%) who believed that Trump will benefit the global economy more so than Biden (32%). (fig.2)
This US Presidential Election quick poll survey in Hong Kong shows that the younger segment in Hong Kong, especially students, believed that Trump will win and that he would be better for the global economy. The survey in Hong Kong shows that the students have significantly different views relative to the general population. Despite the skew towards Trump from this survey, the margin between Trump and Biden is very close overall.
About the Survey
Data was collected online using Toluna Start platform from a random sample of 525 respondents who are representative of the Hong Kong population. The survey was conducted on October 30 and November 1st. We poll a sample that is representative of the Hong Kong population by age and gender:
*Figures taken from Hong Kong Census & Statistics Department – mid 2020 figures, excluding those below 18 and above 60
CSG is one of the leading marketing research firms established in Hong Kong in 1982 offering comprehensive research services to clients in diverse industries and a marketing research pioneer in Greater China. The company has further expanded from providing regional to global marketing research services through connection with the Win/Gallup International network. CSG offer a full range of research methodologies and solutions, including innovative tools like facial coding and eye tracker. Since 2013, CSG became a member of the INTAGE Group which is the leading market research organisation in Japan and is ranked 7th largest globally. For more information, please visit https://www.csg-worldwide.com/.
Toluna is a research technologies company connecting brands with consumers for digital qualitative and quantitative research. We deliver insights-on-demand through a spectrum of end-to-end solutions that map customer journeys, develop new products and much more. Toluna is powered by the best-in-class research technologies and a highest quality community panel reach of 30+ million members in 70 countries. We employ 1,500+ talents in 26 offices across six continents. For more information, please visit http://www.tolunacorporate.com
For more information, please contact:
Executive Director, CSG Research
Email: [email protected]
Tel: (+852) 2591-3526